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Tuesday, December 1 2015
4:00pm - 1:00am

MITX Summit: Design, Technology & The Age of the Consumer

mitx.org/events/event_detail.aspx?id=3f20b16c-d397-465b-a024-0f06a6ef1597

"Design is what differentiates tech companies today," as John Maeda of venture capital firm Kleiner Perkins Caufield and Byers said recently. Technology has enabled profound human advancement, but we've traditionally approached tech for tech's sake. Now that we've entered the age of the consumer, where we as business leaders have to be more responsible, i.e. The next iteration of tech, must be developed with the consumer-first mindset. When design principles are applied to strategy and innovation, the success rate for innovation dramatically improves. Design drives innovation, innovation powers brand, brand builds loyalty, and loyalty sustains profits. This Summit will explore how digital, tech and design are colliding to improve the customer experience journey. Join us to explore how to implement innovative ideas in your organization’s processes.

2015 Advisory Board:

Sam Aquillano, Founder, Executive Director, Design Museum & Foundation Boston
Richard Banfield, CEO, Fresh Tilled Soil
Sean Belka, SVP, Fidelity Center for Applied Technology
Ed Boudrot, VP Product Management, Product Strategy, Innovation, Lifecycle Management, Human Centered Design, Optum
Matt Kressy, Director & Founder, Integrated Design & Management, Massachusetts Institute of Technology
Lee Moreau, Principal, Continuum
Nondini Naqui, President & CEO, Society of Grownups
Daniel Ostrower, CEO, Altitude, Inc.
George White, SVP Innovation, Cantina

Register here: mitx.org/events/event_detail.aspx?id=3f20b16c-d397-465b-a024-0f06a6ef1597
Ticket Prices:
Members: $100
Non-Members: $175


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