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Thursday, October 4 2018
6:15pm - 8:30pm


For this event, GA & the Boston Public Library will welcome Sofar Sounds, Spotify, Shure, and 525 Entertainment Group to speak about the Future of Listening: Data & Music.Everyday, we enjoy innovation in music through personalised playlists, streaming and live videos accessible at the tap of a screen, and it has all been driven by an unlikely friend – data.
Join us for a series of lightning talks as we explore the intersection of big data with the music industry in a race to the future of musical entertainment. We’ll be featuring speakers from the music industry who have mastered the art of using data and technology to deliver an exciting and unique experience of music en masse.
We’ll learn more about:

The science behind data-driven music services
The challenge posed by big data to the traditional music industry
How data is empowering artists as well as listeners
Where data is taking the future of music

By signing up for this event, you’re giving our partners and sponsors for this event permission to contact you about upcoming events and promotions. Please note seating is on a first come first serve basis.

About the Instructors

Michelle ParsonsProduct Owner, Recommendations and Personalization, Spotify,
Michelle currently works at Spotify as the Product Owner of the Recommendations and Personalization Platform. She leads a cross-functional team of back-end and machine learning engineers focused on improving the recommendations that power many of the surfaces of Spotify; these include the popular playlists such as “Discover Weekly” and “Daily Mix” as well as features such as Search and Home. Prior to joining Spotify, Michelle spent 2.5 years at KAYAK as the Head of Product for Hotels, where she owned cross-platform product development for the end-to-end user journey from Search to Purchase. She has a passion for design, user experience, and machine learning, specifically as they relate to improving search, discovery and personalization.

Nicole BarsalonaArtist Management & Entertainment Consultant,
525 Entertainment Group
Nicole Barsalona is Director of Everyday Rebellion Entertainment, artist management firm and indie label specializing in North American market development for international artists, including Prateek Kuhad (India), Mark Wilkinson (Australia), and music-tech company Parlour Gigs (Melbourne). Born and raised in the music industry, Nicole graduated from BU’s College of Communication and began her career at Steven Van Zandt’s media company Renegade Nation, where she eventually became Chief of Staff, Director of Communications & Operations, and Road Manager to Van Zandt on tours with Bruce Springsteen & the E Street Band. Highlights of her work include the CBGB Forever campaign, stakeholder development for the Rock and Roll Forever Foundation, Super Bowl XLIII, and international affiliate acquisition for the Underground Garage. Nicole has been a featured speaker at SXSW, Grammy Pro, Berklee College of Music, Northeastern University, Boston University, and G-Rock events, and has been quoted in the Wall Street Journal, the Boston Globe and Mashable. Passionate about non-profit work, she serves on the Board of Directors for Women In Music where she leads Global Chapter Development. Instagram: @nicolebarsalona // Email:

Matt BrooksBoston Director,
Sofar Sounds

Laura DavidsonEastern Retail Market Development Specialist,
Shure Incorporated
Laura Clapp Davidson is the eastern retail market development specialist for legendary Shure Incorporated. After initially forging her path as a singer/songwriter, Laura’s voice took her all over the world and eventually led her to a career in the MI industry. For the past twelve years she has worked with various manufacturers in product demonstration, global event coordination and marketing management. Since joining Shure last year, Laura has designed and created new initiatives to drive business and awareness in the retail segment and has been tasked with creating regular social media content for the brand. Her expertise is in fostering connections with customers through a focus on solution-based knowledge.

About Our Partners

Sofar Sounds
Sofar Sounds is a global music community, in over 390 cities, that unites music lovers to experience shows in an intimate, unique setting. We curate a secret lineup of 3 diverse artists, each playing 4 songs, and give the audience an opportunity to connect with the artists & their music. Sofar transforms everyday spaces – like a living room or retail shop – and turns it into a captivating venue for secret, live shows, creating an immersive experience that brings guests and artists closer together. Each Sofar is small, and typically features three diverse acts, with no headliner. To learn more and experience it yourself in Boston and beyond, visit

Spotify is a digital music, podcast, and video streaming service that gives you access to millions of songs and other content from artists all over the world.

Refund Policy
We understand that, sometimes, plans change. If you can no longer make it to a class or workshop, please email us at least 7 days before the scheduled event date. No refunds will be given to cancellations made within a week of the class or workshop.
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