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Tuesday, October 8 2019
4:30pm - 7:30pm

Emerge Event Series #1: UX Research Team Building & Tactics

For details, link here: www.eventbrite.com/e/emerge-event-series-1-ux-research-team-building-tactics-tickets-74306395429

Join your fellow Boston-area Digital Creators for the first of a new monthly event series known as Emerge, hosted at Wayfair's Global Headquarters.

This month, we will feature UX Research and Design from Hubspot and Chewy as they talk about recent work they have been doing related to UX Research. Food and drinks will be provided!
What is Emerge? Emerge provides an opportunity for all digital creators (designers, engineers, product managers, researchers, content strategists, etc.) from different sectors and industries across the Boston area to share the work they are doing in order for others to learn and leave with tangible takeaways that can immediately be put into practice.

Schedule
5:30-6:30 - Registration and Hors d’oeuvres
6:30-7:30 - Featured Speakers: Darrell Penta, PhD & Jessica Holt-Carr
7:30-8:00 - More mingling and networking time

Presentation #1
- Reflections on card-sorting for SaaS navigation research
Card-sorting studies are generally considered to be the gold standard for conducting UX research on website navigation, but for some SaaS products, they may not be ideal. Darrell will show some talk about some recent card-sorting research he's done, and discuss important limitations of the approach and introduce the potential of association-based research to address these limitations.

Presentation #2
- 5 Tips To Building A Lean UX Team (In 6 Months)
This talk will cover strategies ranging from prioritizing goals, evangelizing the value, of research, integrating it in a fast-moving, agile environment, as well as hiring and performance management approaches. Attendees should walk away with some ideas on how to weave research into the design process as well as how to get a research practice up and running in an accelerated time frame.


About Our Speakers:

Darrell Penta, PhD
Darrell Penta, PhD, is a Sr. UX Researcher at HubSpot, where he leads research efforts on behalf of the design systems team and the automation tools team. Prior to HubSpot, he was as UX Researcher at Constant Contact, and had worked for several years as a freelance researcher for several startups and non-profits.

Jessica Holt-Carr
Jessica leads the User Experience Research & Strategy team at Chewy, an online pet destination for pet parents and partners. She has 15 years’ experience crafting award-winning digital experiences, starting her career in technical writing and front-end development, and gravitating toward UX design and research organically. Jessica has led Experience Design and Research teams at Boston Interactive, athenahealth, and has worked at Hill Holliday and Isobar. She holds a MS degree in Human Factors in Information Design from Bentley University.

Directions to Wayfair HQ:
We are located at 4 Copley Place inside the Copley Place Mall

Enter through the Dartmouth St plaza side entrance near Neiman Marcus and the Salty Pig

Go up the first set of escalators directly in front of you and continue up the next set of escalators. Michael Kors will be on left and Louis Vuitton on your right

Walk straight ahead and turn left down the corridor next to JC Smoothie, go up the set of escalators on your right (in front of the entrance to Barney’s New York), or take the elevators (located to the right of Sunglasses Hut to the SK level).

The mall security desk will be directly in front of you. You will check in with them first. You must bring a valid form of picture ID.

The check-in table for the event will be just inside of the Wayfair office turnstyles. In order to respect our presenters time, if you arrive after 6:30 pm, you may not be allowed entry.

Please feel free to contact me at jmartin2@wayfair.com if you have any questions or need better directions. We look forward to seeing you at the event!


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