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Wednesday, March 13 2019
10:00pm - 12:00am

How to Design with Data

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Every design team aspires to integrate data into every stage of the design process. But how do you achieve that in real life? How do you measure the impact? And how do you get the rest of the business to embrace it?

Lauren McKenzie & Libby Maurer, HubSpot's UX Research Manager and Director of UX, will share their structural and process-driven approach to bringing together data and design at HubSpot. You'll learn tactics for measuring the customer experience and get ideas for how to structure your team to bring design and research (both qualitative and quantitative) closer together. Designers, researchers, managers, and aspiring UX practitioners are welcome — there's something for everyone in this talk!

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