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Wednesday, November 7 2018
6:30pm - 8:30pm

Customer Voice is Key to Product by X-Rite Pantone Strategy Dir

***RSVP on EventBrite: *** "If I'd asked my customers what they wanted, they'd have said a faster horse" - Henry Ford How often do you interact with a product, software or website and think to yourself, WTH did they do it that way? It would have been so much better if they only did... While there is some truth in Henry Ford's statement, it does not mean customers are not a key element in product design. Furthermore, the wrong customer engagement is a fairy tale of leading questions that only provides product managers the answers they want to hear. Customers are both the end users and consumers of your products, but understanding them is a crucial part of the innovation and product development process. Main Takeaways: - Asking questions is easy, asking the crucial questions takes effort.- The difference between validating questions and probing ones.- Why you should never use the word 'Why'.- The different types of voice of the customer (VOC) activities and the different ways of collecting them.- Actionable next steps to define your own VOC for your next project. Meet the Speaker: Shoshana Burgett Shoshana Burgett is the Director of Corporate Strategy and Customer Insights for X-Rite Pantone. In that role, she is responsible for leading the corporate voice of the customer (VOC) initiative across all industries, including print & packaging, plastics, automotive, paint & coatings, apparel, footwear, cosmetics and more. Key to the role is gaining customer insights, identifying market trends both within and across segments, and helping the company to create innovative products that support emerging customer needs, now and into the future. Before joining X-Rite Pantone in 2011, Shoshana worked at Xerox for 14 years, where she held several senior roles in both U.S. and abroad. Shoshana holds a master’s degree in International Business and a BA in Design & Advertising. ***RSVP on EventBrite: ***--Please note:- Tickets sales at the door are from 6:00 - 6:30 PM (if any are still available)- No refunds unless we have fully canceled the event. Date changes are not included.- For additional info or questions, send an email to For last minute questions, send a text to: (857) 214-7992 *Entrance not guaranteed without valid ticket from Eventbrite

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