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Tuesday, November 15 2016
11:00pm - 2:00am

Refresh Boston: Designing for Emerging Markets

Are you reading this on your freshly-charged iPhone 7? Was the data delivered over an unlimited LTE plan? As you look at your fellow T passengers, do you see more of the same? Surrounded by such affordable and easily-available data, power, and high-end hardware, it's easy to forget that this experience is atypical, globally-speaking. When building for emerging markets, you can't lean on your usual set of assumptions.

Hear insights from the UX team at Jana about how they work with the challenges of designing products in emerging markets. Learn about the importance of in-market testing, localization, and how to use data to inform product decisions.

This is a free event, and food is provided.


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