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Wednesday, January 25 2017
11:30pm - 1:00am

AIGA Boston: Using Behavioral Design for Good

Behavioral science provides a new way to understand how people make decisions and take actions. Join Katy Davis of behavioral design lab ideas42 to explore how our understanding of human behavior can help us design more effective solutions to social problems, in areas ranging from health to finance. This session will review fundamental behavioral principles, identify common "behavioral bottlenecks", and share exciting solutions and case studies from the field.

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