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Wednesday, March 11 2020
9:00pm - 11:00pm

Veritas fmr Product SVP on Blue Ocean Product Strategy

A Blue Ocean strategy means pursuing differentiation and low costs in an effort to create a new market and demand. Product Managers are too often focused on sales’ immediate needs, what competitors are doing, or where the analysts are showing big profit pools. A PM must learn to see around corners, identify blue oceans, direct their sales/channel to focus where win rates are high instead of constantly chasing the tail of playing catchup because the product lost an opportunity. In this session, Veritas fmr Product SVP, David Noy, discusses how product managers should pick use cases, verticals, solve problems others cannot, and then expand.

Price: FREE


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