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Wednesday, May 23 2018
10:00pm - 12:00am

People Over Pixels: Building an Evergreen Design System

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Design systems are all the rage these days. Everyone seems to be coming out with shiny new redesigns. But figuring out the right corner radius for your buttons and putting together a stunning color palette are the easy parts. How do you build a design system that makes life easier for both your customers and your team? And how do you build a process that keeps your design system from getting dusty? That’s where the real work is.

On May 23rd, we’ll head to HubSpot to learn from Lara Tacito and Mariah Muscato, two designers there, about how they created Canvas, HubSpot’s design system, and the process they’ve put in place to make sure it stays evergreen. Light refreshments and drinks will be provided.


Lara Tacito

Lara has worn many hats in her user experience career working for large companies such L.L. Bean and Fidelity. Here at HubSpot helped drive a multi-year redesign effort and developed a series of processes that helped the team prioritize component work and stay aligned. She also helped the product team develop opinions on navigation, settings, layouts, and other building blocks of consistent, well-architected apps.

Mariah Muscato

Mariah joined HubSpot after a massive redesign and rebranding effort at her previous company, Runkeeper. She tackled the early creation of our UI Sketch Kit and preached the importance of a shared language between designers and developers leading to new color names like Heffalump, Calypso, and Lorax. She is not, however\, responsible for the color name “Flat Earth”. If you’re interested in how a conspiracy became a color name you’ll hear that story from Mariah on May 23rd!


HubSpot ($HUBS) is the world’s leading inbound marketing and sales platform. Over 30,000 customers in over 90 countries use HubSpot’s award-winning software, services, and support to create an inbound experience that will attract, engage, and delight customers. Because of HubSpot's innovative culture and Culture Code, we've been named a top place to work by Glassdoor, Fortune, the Boston Globe, and more. Learn more at

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