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Tuesday, April 19 2022
10:30pm - 12:30am

UXPA Boston: Selling UX Strategy

us for UXPA Boston's April Meeting as our presenter, Alison Decker, discusses how to sell UX strategy with 4 key questions..

About this event

Do you ever find that UX is being brought in too late, in the wrong context, or treated as a second or third tier in your organizational strategy? Are you passionate that human-centered research and design, applied in the right way, can transform business outcomes, unite colleagues, simplify decision making, and pave the way for more ethical and social business decisions? This discussion and presentation will share how to find a valuable ally in your IT organization and scale UX and/or increase UX influence at executive levels. All you have to do is to ask the right questions. Shared with over 50 executives at Fortune 500s and Non-profits, these four questions have sparked constructive c-suite debates, hundreds of follow-up calls, and dozens of new strategic initiatives, all lead by User Experience professionals.

Alison is an experienced UX Product Design and IT Leader with a penchant for sparking purpose-driven enterprise digital transformations that deliver results. A practitioner of listening deeply to people to learn their stories and uplift their voices, ideas, and needs with funding and agile teams. She believes that product management is both a science and an art and that one of its richest outcomes is helping people to come together and become greater than the sum of their parts. A human-centered researcher and designer by trade, who has worked most of her career in IT (serving as interim co-CIO for 8 months), and whose educational background lies with two business degrees and a passion for environmental studies. Founder of a UX Apprenticeship program that has progressed the career track of over 30 professionals, some of whom now manage their own UX teams or who have just landed their first full-time UX job.

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