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Wednesday, January 15 2020
2:00am - 4:30am

Zone to Win: How Established Companies Can Drive Innovation by Geoffrey Moore

Join us as Crossing the Chasm author Geoffrey Moore shares advice from his most recent book Zone to Win. Zone to Win provides advice on how established companies can transform themselves to catch the next big wave of disruptive innovation (or prevent it from catching you).

The prescription is simple: enterprises struggle because they are internally conflicted. To resolve these conflicts, they must segment the company into distinct management zones, each with its own methods and metrics.

Join us for dinner, a great talk, and inspiring conversations.

Price: $20


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