Many start-ups make “disruption” their goal. Disruption doesn’t create growth; growth creates disruption. While growth is always hard, disruptive growth is exponentially harder. It requires companies to make tough decisions in the face of daunting uncertainties: Should we bet our company’s future on the next-generation customer or today’s reliable one? Should we abandon our current business model for an entirely new one? To be on the right side of that disruption requires having a growth strategy that aligns the entire organization around the future customer experience, as well as the leadership and culture to execute that strategy.


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Link: www.eventbrite.com/e/the-disruption-mindset-the-secret-to-driving-exponential-growth-tickets-84628007649