Join us at Lean Product Meetup as Jobs to be Done expert Tony Ulwick shares his advice on how to drive product innovation.

In today’s environment, traditional innovation practices simply aren’t good enough. Time is of the essence. Companies can’t rely on guessing, pivoting and failing fast. They must get it right the first time. This requires an advanced approach to innovation. In this talk, Tony Ulwick will explain how Jobs to be Done Theory has led to an innovation process that removes the guesswork\, uncertainty and inefficiency from traditional innovation practices. The process is called Outcome-Driven Innovation (ODI).


Price: $10

Link: ulwick.eventbrite.com