AI products have come a long way since the first-generation of B2B AI solutions for marketing & sales were built back in 2014. Along the way, important lessons have been learned about what to do and not do when building a B2B AI solution. In this session, Lattice Engines CPO, Chitrang Shah, shares lessons from building the first-generation B2B AI Products. Over the last five years, their solutions have evolved into Forrester's highest-ranking B2B Customer Data Platform (CDP) with embedded AI and 30,000+ marketing & sales active users.


Price: $20+

Link: bit.ly/3957rhT