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Thursday, April 23 2020
2:00am - 4:00am

Products That Count: Bestselling Author on Product Management for Subscription Products

In a subscription world, it’s not enough to have a great one-time sale product. You have to think about the ongoing/long term relationship you are creating with the customer. So, how does the “product” change? How does the product roadmap change? In this session, author and strategy consultant, Robbie Kellerman Baxter, discusses project management in a subscription-crazy world. Topics include developing an MVP; rethinking product roadmaps for acquisition and retention; choosing the right metrics; building usage growth and engagement into product design; and building a membership mindset culture across your product team.

Price: $20+


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